If you reduce the size of the logo, the white space of the letterforms is just going to fill in and look really bad. The combination of the heavy outside stroke on the bricks and the stroke around the letters are already competing for the viewers attention. Mainly in the letters that make up the word ∞uropean. Reducing the size of this logo too far will create some readability problems. What would you do to make the letters stand out from the bricks if the stroke is removed? Functionality / Versatility Question for the readers please respond in the comments below Have you explored alternate versions of the bricks? What if they were rougher, or looked like stones or bricks as opposed to more rounded paver look? The white isnt going to have enough contrast against the yellow bricks. Of course removing the stroke from the letters is going to create a new problem.

The stroke on the letters make an already delicate font even thinner, thus reducing readability. It competes with the black stroke around the letters, which by the way, should probably be removed. The stroke around the bricks is too strong. There are some technical aspects that need to be addressed. I think the concept of using bricks or stones for a masons logo works well and is a pleasant departure from the expected. This critique will focus on the design on the right since this is the one the client chose. So, Ill ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. I always appreciate the readers thoughts as well. The following critique is based on one designers opinion and experience. A lot of the masonry logos I've seen all have some sort of brick and a trowel which I wanted to steer away from. I chose different size blocks and colors to help represent how stone structures can look, and to also separate it from other logos. For the 2nd logo I went with a really smooth font to try and keep that fancy feel but also make it more readable. The left logo was the first submission which they really liked, but the company had printed brochures and believed it would be too hard to read so they asked for a second version, which is the right logo. The client came to me looking for a website, and also mentioned they needed a logo so I thought I would give it a shot. .The company specializes in stone and brick work. He had this to say about the design, This is the first logo design I have ever really been involved with. Erik, of Quick Productions, submitted this logo he did for his client, European Masonry.

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